Blyk, the mobile messaging media

Careers & education

Stimulate new candidate applications for UCLan.

20% click through and 2% calls amongst recipients.
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Build awareness and consideration for Gorilla’s media industry jobs. 51% response and 3% call rate.
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Drive students to a recruitment event.

13% of recipients went on to attend.
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Entertainment & media

Drive record sales through Blyk dialogue. The single went to number one & Blyk members accounted for 6% of the sales.
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1 in 10 of music fans on Blyk went on to buy the album.
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Enhance member experience by delivering regular film reviews.
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Raise awareness of the film 'Semi Pro'. 44% requested the film’s trailer to their phone.
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Keep the Heat brand top of mind by delivering regular Heat news and trivia to mobile. 35% of all recipients interacted with the campaigns. View the full case study

Drive viewership with timely promotional content. 4% click-through to view program teasers.
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Promote Nick Hornby’s new book. 67% listened to book preview.
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The Futureheads

Create buzz and interaction around the launch of the new album. Dialogue generated over 3500 questions for the band.
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Fast moving consumer goods

Gauge perception of the WKD brand and test an upcoming WKD TV spot. 14% of the recipients sent feedback by text message.
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Lucozade

Blyk generated 35% of voucher requests for 1% of media spend.
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Build consideration for L'Oreal’s Studioline products through a competition. 70% responded to competition quiz.
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Build awareness and consideration for its b:Range products. 49% response to the campaign.
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Cost-effective, targeted sampling
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Government & charity

Connexions saw a 33% uplift in visitors to their site.
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Changing behaviour through frequent, relevant engagement.
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Raise awareness of animal cruelty issues. 44% of the recipients replying with unprompted emotive responses.
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Build awareness of the Get Connected youth advice service. 34% response demonstrates the effectiveness of Blyk for communications on discreet topics.
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Retail

Create a platform for continuous dialogue. 70% of recipients opted into receiving further offers from Boots.
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Drive interest in JJB sports. Over 80% of respondents opted into receiving more messages from JJB sports.
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Travel

Drive membership for Hostelling International. 11% click-through for membership application.
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Drive awareness and interaction

Blyk mobile messaging can boost awareness and create interaction with your brand in the following ways:

Immediately connect with your target group

Blyk allows you to reach young people through the only channel that they carry with them everywhere – their mobile phones. And, you can put your message right into their hands at a time of your choosing.

Drive viewership with timely promotional content. Four per cent click-through to view program teasers.
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Create word of mouth and buzz

Young people send, receive and share text messages with their friends every day. Blyk mobile messaging enables you to tap into this behaviour and makes it easy to share with friends.

Create buzz and interaction around the launch of the new album. Dialogue generated over 3500 questions for the band.
View the full case study

Educate and inform

Mobile is the only medium that is always present, providing the most direct and immediate channel to educate and inform.

Connexions saw a 33% uplift in visitors to their site.
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Drive and sustain awareness

Use Blyk to build targeted and immediate awareness for your brand, product or promotions. Blyk also enables you to deliver timely reminders to sustain awareness over time.

Drive viewership with timely promotional content. 4% click-through to view program teasers.
View the full case study

Drive action

With Blyk you can deliver a timely push to drive online and offline traffic.

Drive web traffic

Identify trends among young people with Blyk. Gauge young people´s attitudes and get opinions through simple ´question/response´ interactions and execute more extensive research through easy WAP based questionnaires.

Drive record sales through Blyk dialogue. The single went to number one & Blyk members accounted for 6% of the sales.
View the full case study

Drive footfall

With Blyk you can target shoppers while they are out and about. Promote nearby stores and timely promotional offers. Track Blyk member visits by delivering unique Blyk only offers or send vouchers directly to their handsets.

Blyk generated 35% of voucher requests for 1% of media spend.
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Generate calls

Use Blyk to put your phone number right into the hands of Blyk members - they are only one click away from calling you.

Build awareness and consideration for Gorilla’s media industry jobs. 51% response and 3% call rate.
View the full case study

Gain insight and do research

Research and build understanding between young people and your brand.

Gain immediate insight

Identify trends among the 16-24s on Blyk. Gauge young people’s attitudes and get opinions through simple ‘question/response’ interactions and execute more extensive research through easy WAP based questionnaires.