Press releases

Blyk, the mobile messaging media for young people, today announce the commercial launch of its consumer and advertiser service in the Netherlands. The operator for the service is Vodafone.

The service will bring the exciting Blyk brand and innovative media model to consumers and advertisers in the Netherlands and it is aligned to both companies’ strategies for growth and leadership in mobile advertising.

Orange today announces it will roll-out interactive SMS and MMS advertising across its European footprint in 2010. Following the launch of ad-supported tariffs and interactive mobile advertising in the UK, Orange is making this a European first, bringing interactive SMS and MMS advertising into new markets and tailoring offers locally to give advertisers new and targeted ways to engage with customers.

Aito customer experience analysis tools provide Blyk with insight into consumer behaviour.

Finland-based Aito Technologies, a developer of customer experience analytics products (CEA), today announced that it will continue its partnership with Blyk, the mobile messaging media, to provide analytics tools that reveal customer behaviour trends. Aito began working with Blyk in November 2008, when its CEA tools were integrated into the Blyk platform, and will continue to underpin Blyk’s mobile media capabilities.